Digital Technology: The Future of AME Supply Chains

23rd April 2024 10:00 to 15:00 Grand Station Free


Following last year's successful digital conference, the nationally acclaimed Made Smarter programme is coming to the Black Country to host an event packed with industry experts, manufacturers, OEMs, buyers, technology specialists and exhibitors.

The renowned Supply Chain Digital Transformation event is arriving in Wolverhampton to showcase how the exploding world of digital technology is changing AME supply chains with headline speaker Brian Holliday, Managing Director of Siemens (pictured left).

Join industry experts at this West Midlands Special in April to hear how the adoption of new cutting-edge digital technology is transforming the region’s supply chains in the advanced manufacturing and engineering sectors.

Local SMEs and the supply chain are invited to discover the latest tools, robotics and automated developments being used in advanced manufacturing in to help improve supply chain efficiency, speed up processes, provide better insights, and cut down manual errors.

Find out what your business needs to do to supply OEMS and buyers and connect to technology providers and hear how the Made Smarter programme can help you build a digital roadmap and access funding to adopt new technology and capitalise on the benefits of digital transformation.

We are delighted to welcome industry expert, Rachel Eade MBE, FRSA (pictured right), as our host for this event.

Headline Speakers:

  • KEYNOTE SPEAKER: Brian Holliday, Managing Director of Siemens Digital Industries & Chairman of Siemens Digital Industries Software AND Co-Chair of Made Smarter Commission
  • Will Kinghorn, Technology Adoption Specialist, Made Smarter UK
  • 'Meet the Maker' with Rowan Crozier MBE, CEO of Birmingham-based Brandauer
  •  Angus Brummit-Brown, Senior Project Manager at Coventry Very Light Rail
  •  Dr Mark Swift, Director of SME Engagement, WMG, University of Warwick

Take a closer look at our speakers in the separate tab above.

Also at this event:

  • MEET THE BUYER Lounge - 121 meeting bookings are now open, please take a look at the buyer tab above.
  • Panel discussions (see panellists above) and afternoon session about Very Light Rail in Coventry and Dudley.
  • A FREE networking lunch and refreshments.
  • Exhibition - Take a look at our exhibitors or request a stand for yourself above.

EVENT BOOKING: Members can book a place to attend the event below. If you are not a member of the Finditin Network, please use our guest link below.


An event from: Made Smarter West Midlands

A programme connecting makers to the digital tools that will transform the way they work. With guidance from specialist technology experts, we help SMEs identify the right digital tools and how to use them, to make everyday improvements to their business; with up to 50% match funding, fully funded workshops and leadership and management training also available.

Find out more information here >

Event Partner:


This event is free.

Location: Grand Station
Sun Street
West Midlands
WV10 0BF

Book Your Free Place Now

Event Speakers


Brian Holliday - Headline Speaker

Managing Director of Siemens Digital Industries & Chairman of Siemens Digital Industries Software AND Co-Chair of Made Smarter Commission at SIEMENS PUBLIC LIMITED COMPANY

Brian Holliday is Managing Director for Siemens Digital Industries and Chairman of Siemens Digital Industries Software, a technology company serving the UK and Ireland’s manufacturing and industrial-infrastructure sectors. He is co-chair of the UK Government Made Smarter Commission in addition to being a non-executive director at Make UK, The Manufacturers’ Organisation. He is a keen advocate for engineering, innovation, skills and advanced technology deployment, contributing regularly to media, policy forums and peer networks.


Rowan Crozier MBE - Guest Speaker

CEO at C. Brandauer & Co Ltd, Chair of the Make UK National Advisory Board and Co Chair of the Industry Advisory Board for Birmingham City University at C. Brandauer & Co Ltd

Meet the Maker, with Rowan Crozier, a 162-year-old metal stamping and tooling specialist that produces millions of precision parts that are sent across the world every week. Rowan was awarded an MBE for services to manufacturing and enterprise, in the New Year's Honours List 2024.


Will Kinghorn - Guest Speaker

Technology Adoption Specialist at Made Smarter UK

Will is the automation and robotics specialist for the Made Smarter Adoption Programme in the North West, where he advises and supports manufacturing companies with the adoption of new technologies. Will is a chartered manufacturing engineer with the IMechE, and his background is in the aerospace industry where he developed and implemented new manufacturing techniques including automation, robotics, advanced machining, inspection, and welding. He is the author of Digital Transformation in Your Manufacturing Business - A Made Smarter Guide which is due out in June 2024.


Rachel Eade MBE, FRSA - Event Compare

Supply Chain Specialist at University of Birmingham

Rachel is a Manufacturing and Supply Chain Specialist with over 20 years’ experience in business development management roles within transport manufacturing sectors and continues to play a pivotal role in evolving the SME business support offer working with and supporting UK OEMs and Tier 1s with growth and innovation support.


Dr. Mark Swift - Speaker

Director of SME Engagement at WMG, University of Warwick

Mark leads WMG’s SME Group and its initiatives focused on helping small businesses grow through research led innovation, technology adoption, leadership and developing new skills. The aim of the Group is to enable SME’s and Mid-Caps manufacture more in the UK through helping companies to improve their products, process and technologies by accelerating and de-risking the uptake of innovation. The Group is recognised as a national leader in how universities support innovation in SMEs. Previously as Chief Technology Officer of the WMG centre High Value Manufacturing Catapult, Mark was primarily responsible for delivering the WMG technology strategy and the advancement of technology across the WMG’s Catapult. This helped to secure £99m of government funding. In over 10 years at Warwick Manufacturing Group (WMG) this has included designing and operating an online engineering eMarketplace with over 12,000 members, constructing a purpose built multi-disciplined 5,000m2 digital laboratory and leading the International Institute for Product and Service Innovation. His work has culminated in starting over 10 new hi-tech start-up businesses, working with hundreds of small businesses and creating, or safeguarding, over a 1,000 industry jobs. Mark has a background in manufacturing systems, previously working for International Paper, Hasbro and BMW UK.


Angus Brummitt-Brown - Speaker

Senior Project Manager at Coventry Very Light Rail

Angus has extensive experience in business improvement and innovation programme delivery, Angus is also a small business owner that has developed innovation ideas from concept through to market products. Coventry City Council has a determination to develop a low cost, high quality integrated public transport infrastructure that will help address the issues of congestion, air quality, connectivity, modal shift from the private car. This innovation will also generate employment opportunities, and produce a market leading product in the light rail industry.


Chris Corkan - Panellist

Region Director - Midlands at Make UK

Make UK is the largest voice supporting UK manufacturing employers. Chris’s role as Region Director for the Midlands & East of England is to engage Make UK’s members and to assist them in advancing their business. By providing bespoke introductions, industry insight, a programme of events & networking opportunities, promoting their business and ensuring their views are heard with government at both a local and national level. Another key part of his role is to engage with stakeholders representing industry’s views. Including with the media, Local Enterprise Partnerships, the West Midlands Combined Authority, East Midlands Combined Authority, Midlands Engine and the Greater Cambridgeshire Greater Peterborough Combined Authority. Additionally, Chris is also responsible for Make UK’s Affiliate Partner network of sector-specific trade association and regional cluster networks across the country, ensuring all four corners of manufacturing are represented with the highest levels of UK government.


Sarah Windrum - Panellist

Future Mobility Cluster Lead at Horiba Mira

Sarah's role is supporting the MIRA Technology Park team to embed an 850-acre Midlands campus as the global location of choice for mobility R&D. Mira works with Coventry University and other partners on developing autonomous technology for the city and the highway, as well as becoming the location of choice for hydrogen technology development and commercialisation.


Richard Fallon - Panellist

CEO at The Technology Supply Chain

Dr. Richard Fallon has a background in engineering and technology. He established the Technology Supply Chain in 2019 to help manufacturing, engineering and technology companies in the West Midlands to innovate, grow and prosper. The TSC is a Community Interest Company which offers a membership with plenty of innovation and growth opportunities. We are helping West Midlands manufacturers to access grants, funded support and new growth opportunities including supplying into other sectors, using AI and extending their reach.


Paul Edwards - Panellist

Head of Economic and Delivery at West Midlands Combined Authority


Event Exhibitors


Are you interested in exhibiting at this event?

Services: Manufacturers, technology specialists and suppliers

Relevant suppliers and technology businesses are invited to take a stand.

Please email for more information and prices.


Made Smarter West Midlands - Headline Sponsor

Services: Digital Transformation & Leadership Advice and Funding

Made Smarter is leading the UK’s ambitious plans to grow manufacturing through digital technologies, innovation and skills. 

Now's the time for manufacturing to evolve and with emerging technologies the possibilities are endless. Made Smarter can help you to leverage the power of these tools. The manufacturers of tomorrow use technology to streamline their processes - they are faster, more responsive, and more efficient. Ultimately, they make better products for less. Made Smarter helps you secure this competitive edge.


Midland Metro Alliance


The Midland Metro Alliance is designing and building a number of Metro extensions across the West Midlands.

The alliance consists of the West Midlands Combined Authority, which owns the West Midlands Metro; a consortium of design experts from Egis, Tony Gee and Pell Frischmann; and rail construction specialists Colas Rail – supported by Colas’ sub-alliance partners Colas Ltd, Barhale, Bouygues UK and Auctus Management Group.


HS2 Ltd


As HS2 continues to take shape in the West Midlands, its long-term economic benefits are already being felt.

Exciting landmarks are rising on local skylines, attracted by the improved transport connections and business confidence that HS2 brings. Talk to the Supply Chain Manager about HS2's portfolio of Tier 1 & 2 Rolling Stock & railway systems contractors working collaboratively with awarded Tier 1 contractors.


Orapi Applied Ltd


Orapi Applied Ltd is a world-leading UK manufacturer of specialist chemicals and paint shop consumables. 

These products assist in the achievement of the optimal paint finish, so often required by automotive OEM’s such as VW, Audi, BMW, Jaguar Landrover, Aston Martin, Fiat, Iveco, Toyota, Volvo, JCB and many more all over the world. The products are also extensively used in other industrial manufacturing sectors such as the wind turbine industry, kitchen and furniture manufacturing, as well as other industries where high quality paint finishes are a critical requirement.


Midlands Cyber


Midlands Cyber is the Regional Cyber Security Cluster for the West Midlands, recognised by the Department for Science, Innovation and Technology and supported through UKC3.

Midlands Cyber is committed to driving cyber sector growth throughout the West Midlands. Their platform allows cyber and tech businesses to access new markets, discover new partnerships, strengthen international connections, connect with academics to engage with new technologies and promote the skills agenda needed for this sector to flourish in the region.

Event Buyers


The Meet the Buyer Lounge has now opened for bookings - BIG announcement due soon.

Services: Please email for more information.


Hitachi Rail

Services: Cost-out ideas for existing systems, risk reduction plans to secure & simplify supply chains, new solutions to customer needs and close support as Hitachi grows in target regions.

Hitachi Rail a fully integrated, global provider of rail solutions across rolling stock, signalling, operation, service & maintenance, digital technology and turnkey.

Successful partnerships with the supply chain are at the heart of the business, so key buyers will be on hand at this event to talk to local suppliers for a number of requirements to be announced soon.


Midland Metro Alliance

Services: The MMA is looking to meet a variety of West Midlands supplier so join this event to talk to its buyers.

The Midland Metro Alliance is designing and building a number of Metro extensions across the West Midlands. The alliance consists of the West Midlands Combined Authority, which owns the West Midlands Metro; a consortium of design experts from Egis, Tony Gee and Pell Frischmann; and rail construction specialists Colas Rail – supported by Colas’ sub-alliance partners Colas Ltd, Barhale, Bouygues UK and Auctus Management Group.


Coventry Very Light Rail

Services: A fantastic opportunity to find out more about the project and talk informally about the potential opportunities that will arise from the investment in emerging VLR technology.

Coventry Very Light Rail is a research and development project, using the latest automotive expertise in the region to develop an innovative track design and vehicle, and deliver an affordable light rail system, for Coventry and beyond.

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